Google and Microsoft are using their deep pockets to undertake AWS
Google and Microsoft have turned to new strategies that have seen both companies invest heavily in other businesses to strengthen them. Cloud market share Compete better with AWS .. After exchanging Diane Greene Google Cloud CEO In 2019, Thomas Kurian wasn’t afraid to use its $ 142 billion cash reserve to attract more customers to the service.In fact, Google is making a significant investment Business security system Provider ADT ($ 450 million), Spanish media company Univision, health tech starter Tempus Labs, futures exchange CME Group ($ 1 billion). These investments are part of Google Cloud’s larger strategy to attract more customers to the platform, and so far have been using cloud services worth more than $ 1 billion over the years. Many of the promised companies are already starting to pay off. a New report from The Wall Street Journal .. However, Google isn’t the only cloud computing provider looking to increase its market share through investment. Microsoft has invest...