Google and Microsoft are using their deep pockets to undertake AWS

Google and Microsoft have turned to new strategies that have seen both companies invest heavily in other businesses to strengthen them. Cloud market share Compete better with AWS..

After exchanging Diane Greene Google Cloud CEO In 2019, Thomas Kurian wasn’t afraid to use its $ 142 billion cash reserve to attract more customers to the service.In fact, Google is making a significant investment Business security system Provider ADT ($ 450 million), Spanish media company Univision, health tech starter Tempus Labs, futures exchange CME Group ($ 1 billion).

These investments are part of Google Cloud’s larger strategy to attract more customers to the platform, and so far have been using cloud services worth more than $ 1 billion over the years. Many of the promised companies are already starting to pay off. a New report from The Wall Street Journal..

However, Google isn’t the only cloud computing provider looking to increase its market share through investment. Microsoft has invested in several start-ups in transactions that will use the cloud while Oracle plans to acquire a $ 28.3 billion medical record company. Sarner It has greatly boosted our cloud business.

Investing to gain cloud market share

This new strategy of making strategic investments to bring businesses to the cloud seems to work well for Google, which accounts for 6% of the cloud market (up 1% last year), but the company still has 20. With a% share, it lags far behind Microsoft. Space leader Amazon boasts a 41% market share.

In a statement to The Wall Street JournalA Google Cloud spokeswoman said that while investing in and partnering with other businesses has attracted a lot of people just for its capabilities, it’s one way the company is trying to attract more customers to the cloud. I admitted that it was.

Microsoft has adopted a similar strategy, with one of its biggest investments to date being investing in General Motors’ self-driving car startup Cruise. Microsoft Azure Deploy self-driving car services. To keep up, Google then took part in a $ 200 million round of investment for startup Tempus. AI To improve patient care.

Even if both Google and Microsoft are trying to solidify their position in the cloud war Recent AWS outages It shows that intensifying competition in space can benefit businesses, governments, and even consumers.

also, Best cloud hosting, Best dedicated server hosting When Best bare metal hosting

via The Wall Street Journal

https://ift.tt/3qwBRDy Google and Microsoft are using their deep pockets to undertake AWS

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