Automation increases look-to-book ratio at Gesa CU

Gesa Credit Union has seen an increase in its look-to-book ratio after implementing automated credit decisioning on auto loans.  

“As we know, when you auto-approve a loan, the likelihood of you booking that loan goes up,” Kevin Willborn, vice president of consumer lending at Gesa Credit Union, said at the Open Lending Executive Lending Roundtable in Austin, Texas, on Tuesday.  

Gesa’s average look-to-book — or the percentage of loan offers that are accepted by the borrower — sits at around 60%, Willborn said. “When you automate, that goes up to around 90% to 95%,” he said.  

Auto loan automation fits into the credit union’s larger strategy of improving new member experiences, Willborn said.  

Richland, Wash.-based Gesa CU had a managed auto portfolio of $1.99 billion as of yearend 2022, according to Big Wheels Auto Finance Data.  

Auto Finance Summit, the premier industry event for auto lending and leasing, returns October 29-31 at the Bellagio Las Vegas and features a fireside chat with Ford Credit. To learn more about the 2023 event and register, visit here.

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