Shanghai Selected as First Maybach Atelier

Mercedes-Benz Maybach opened what it calls an “atelier” in Shanghai, China, last week.

This is the latest store in the Maybach brand store series, but unlike existing stores that focus on fashion and horse riding saddles, you can purchase Maybach at the atelier, which means “artist’s studio” in French. increase. vehicle. Our experts will guide you through the ordering and personalization process.

Maybach vehicles are also on display in the atelier, but customers can also get a feel for all the Maybach has to offer via digital installations, including configurations using 3D and haptic elements, the automaker said. says.

Mercedes-Benz Maybach Atelier in Shanghai

For customers who can afford it, the store will allow buyers to add Mercedes options. Manufacturing Personalization DivisionThe Maybach currently in the atelier is a special edition built by Manufaktur. 2023 Maybach S680 by Virgil Abloh.

Maybach said it plans to add more locations for the Atelier concept by 2030, but the automaker has not disclosed the locations.

The expansion of the Atelier is part of Mercedes’ strategy to expand the Maybach range in the coming years. more personalization options and a special edition model. Based on that, he has two Maybachs under development. SLsports car When EQS SUV Full-size electric SUV.

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