Northwood students are preparing to host the 59th Auto Show in Midland, Michigan

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Pietro Vitale

Northwood University is not only a predominantly business-oriented school, but also proud of many specialized programs offered to students, such as car marketing and management programs and aftermarket car marketing and management programs. Students in these car-focused programs participate in direct experiential learning that extends far beyond the classroom.

The biggest way for students to gain knowledge beyond books is at the Northwood University International Auto Show (NUIAS), North America’s largest outdoor new car show. NUIAS is not only the largest new car show in North America, but also 100% student-run. Approximately 400 college students are responsible for the unique and creative exhibits of each brand, forming and maintaining relationships with OEM brands and aftermarket companies in almost every segment of the industry. Each year, the weekend show welcomes approximately 50,000 spectators of all ages on the beautiful campus of Northwood University in Midland, Michigan. Experience the show from October 7th to 9th.

This year’s show will showcase more than 30 automotive aftermarket vendors, including major aftermarket makers, distributors, local repair facilities, engine builders, detail and car washes, and major retailers. Current and future students will have the opportunity to network with industry professionals at the VIP Panel on October 7th.

Looking for a way to get your company involved in fun? Show sponsorship begins at $ 250 to display the company logo, and exhibition opportunities to showcase products continue to be available. To learn more about this 100% student-run car show and images of previous year’s exhibits, please visit our website at auto.northwood.edu.

Contact Ellis Richardson, Aftermarket Chair, if you are considering hiring graduates who are considering joining the growing aftermarket industry, or if you would like to know more about Northwood University’s aftermarket marketing and management program. please. [email protected]Or by phone (734) -780-6328.

If you are interested in sponsorship and exhibition opportunities at the 2022 Northwood University International Auto Show, please contact Ellis Richardson, Aftermarket Chair. [email protected]Or by phone (734) -780-6328 or Aftermarket Vice Chairman Miranda Prieur, [email protected] Or call (248) 767-0352

For any other questions related to the Northwood University International Auto Show, please contact Ethan Shad, the 2022 General Chair. [email protected] Or call (608) 393-8299

About the author

Pietro Vitale is Chairman of the Public Relations Committee for the 2022 Northwood University International Auto Show. Pietro is a junior at Northwood University, majoring in operations and supply chain management, and majoring in data analysis.

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